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63rd IAA Cars: experience automobiles outdoors, too – with all your senses

“A Moving Experience.” The slogan of the 63rd International Motor Show (IAA) Cars stands not only for numerous new technological developments and vehicle premieres, but also for the many attractions and activities that are moving – in the truest sense of the word – on the IAA’s open-air site. Here visitors can join in instead of just looking, no matter whether they are interested in the smaller vehicles on the go-cart track and model racing track, or the larger ones on the off-road circuit and the streets of Frankfurt.

iaa 2009

iaa 2009

Visitors to the IAA can get tips and help from experienced driving instructors at the economical driving training (, learning how they can reduce their fuel consumption and emissions by up to 20% by observing some basic rules and making the best use of modern vehicle technology. The valuable tips can be put into practice right away on the way home or during a test drive in one of the IAA’s many innovations. The starting point for the 14-kilometer route is Hall 10 on the IAA trade fair grounds.

This year again, visitors to the IAA can not only admire numerous new models at the exhibition stands, but they can also test them themselves directly at the show. Manufacturers from both Germany and abroad are making their particularly efficient and economical models available for free test drives ( on Frankfurt’s roads. An expert will join the test drivers as a passenger and provide information about the car’s technical details.

The now traditional IAA outdoor go-kart track ( gives visitors a Formula-1 feeling and lots of fun on the racetrack. This high-speed highlight on the open-air site to the south of Hall 10 gives the drivers a real thrill on the spectacular 600-meter racetrack. With up to 12 karts all running at once, there’s a real racing atmosphere.

The model racetrack specialist Carrera invites visitors to go in for motor racing on a smaller scale. They will drive remote-controlled cars on a digital racetrack covering more than 230 sq m (, competing for victory each day and hoping to qualify for the grand finale at the Carrera Challenge Tour 2009 in Essen in November, and also for the showdown at the Carrera European Championship 2010. Carrera is presenting the Championship on the Agora, the open-air site in front of Frankfurt’s Festhalle. If you want to join in, download a “driver’s license” from and hand it in to the race manager, or simply apply directly at the racetrack.

Fun on a larger scale can be had once again this year on the off-road circuit ( to the south of Hall 10. The most advanced off-road vehicles will take visitors over lumps and bumps, potholes, extreme slopes, gravel tracks, a see-saw and bridge constructions up to seven meters high with an 80 per cent gradient. The professionals at the wheel take the vehicles through the most demanding, 5,000 sq m off-road circuit and show just what technical capabilities there really are in modern off-road vehicles and SUVs.

Visitors can experience these events and activities, and many more besides, at the 63rd IAA Cars in Frankfurt am Main from 17 to 27 September 2009. All the information about the trade show, e.g. the special shows, opening times and advance ticket sales, is available on the Internet from the official IAA web site

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Posted by on August 14, 2009 in Uncategorized


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